CREATING A NEW
Boarding Pass was to be a brand that started with candles but would grow into everything from glassware to home goods. To create the name, broad enough to grow into and a design that was flexible enough to manage multiple verticals.
What we did.
UX + Visual Design
Boarding Pass’s name was based on the simple idea of, “Your Boarding Pass to…”. We set out to create a brand that was positioned enough to be both flexible and relatable to the consumer today. Our palette and typography is a well structured and reminiscent of travel.