NYC Brewing Company
YOU’RE IN NYC
DRINK LIKE IT.
The ask.
To create a space that encumbers everything NYC Brewing Company embodies. This craft beer company was started on the premise that NYC deserved its own brew, not just another beer made in its outer boroughs. The space needed to both beer and brand focused.
What we did.
Research
Brand Messaging
Brand Strategy
Brand Identity
Photography
Video
Marketing & Activation
The solution.
Located on the Bowery, historically considered a part of the Lower East Side, NYCBC would fit right in. One of the immediate things from the neighborhood we wanted to bring to life in NYCBC was the famous Wall On The Bowery. Working in a similar design to take over one of the main walls in the dinning hall to be dedicated to local NYC artists and collaboratives. Overall, it was important to keep NYC real to the city itself. This meant digging deep into the ownerships goals and the history of the city architecturally. Every moment was considered from a structural and design perspective.
Design
